IPG Mediabrands recently launched a metric for assessing and predicting the future health of companies in the rapidly changing global economy. They have ranked the top 100 companies in the world according to this metric, calling it the D100. In order to explain their research and process, they brought us in to create an animation illustrating their concept of brand dynamism.
I was Art Director and CG Lead on this piece, supervising a team of 2D and 3D designers and working on camera animation, design, lighting, texturing, rendering and composite.
studio: Midnight Sherpa
client: IPG Mediabrands